
Today, we’re talking to Gabriella, who recently turned her travel blog into a subscriber-only website that provides readers access to unique travel experiences and great deals on travel. She has insightful advice for those of us who are trying to “make money on the internet”. You can contact her at info@theexplorateur.net if you have any questions about her site or her experiences.
Tell us about your business: The Explorateur is a website that showcases honest reviews on hotels, information and insider tips on new happenings in the travel world, and exclusive offers at amazing hotels worldwide, for subscribers only.
Why did you start this business? I love to travel, have a passion for discovering new places. I am also aware that no matter what budget people have, they are always looking for a good deal on travel. And, with The Explorateur, we always have a great exclusive for them at a fantastic, unique hotel or venue around the world.
What is your background? I started out working at a tour operator, in the department handling contracting and advertising programs. After 6 ½ years I took a different direction and started my own company (Trumarketing) that handles sales, marketing and PR for hotels and destinations worldwide. I launched The Explorateur as more of a hobby and a blog, but it quickly took shape and turned into a more comprehensive venture with a more defined goal and reach.
What skills did you need to acquire for your new endeavor? The ability to adapt to a VERY dynamic, ever-changing environment. Everything about travel is different now: the way people get information, the way they process it, and the things they’re looking for. We have to be on the pulse of what makes sense for people who love to travel. We also have to negotiate the best deals possible and utilize different forms of social media to enhance our visibility while minding our own limited budgets.
Biggest challenges? Information overload. There is so much info, so many people saying so many things that it’s almost impossible for a consumer to keep up. But, by carving out a niche such as a pathway for exclusive deals, it keeps readers engaged and loyal to the e-publication.
What have you learned and advice to others: Always be willing to learn and take constructive advice- nobody knows it all and part of the biggest challenge in starting your own venture is tackling the unknown. Look to people who can help advise you or guide you based on their own experiences, while following your ideas and instincts as well.
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