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The Best Towns for Easy Living

If you live in one of the large, expensive metropolitan areas, you’ve probably fantasized about how much farther your dollar would go if you chose a different place to live. I remember distinctly when my husband and I purchased our second home in Santa Barbara, and my mother (Alice) sent me a clipping from the Indianapolis Star that showed the Governor’s Mansion had recently sold for the same price. But how would you go about choosing another place to live?

To answer that question, I did a little research and found two articles on the subject that give good advice on some great cities to live in using different criteria. The first source, Forbes online, used violent crime rate, unemployment rate, average salary for college graduates and cultural opportunity as criteria. Redbook magazine also had some suggestions, using “reasonably priced home(s) in good locales” as their criteria. Here’s the list they came up with:

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Think Creativity Over Cash When Marketing Your Business

Last week, our Co-founder, Julie, was interviewed by Lisa Kanarek, author and founder of workingnaked.com about how to market your home-based business on a shoestring. Here is an excerpt from Lisa’s insightful blog:

Marketing your home-based business can be challenging and frustrating, but it doesn’t have to be expensive. In (this) Working Naked post, a few entrepreneurs shared their low-cost, highly effective ways to market their businesses on a budget. A few more entrepreneurs share their marketing secrets.

“Unpaid public speaking is a fantastic way to drum up new business. Associations and Chambers of Commerce are always looking for free speakers educate and entertain at meetings. You’ll make your money from the “back of the room” after the event selling products/services, getting referrals and booking more gigs.”

—Leslie Guria, SpeakingBonanza.com

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Really Need a New Car?

We understand. As frugal as you may be trying to be, it IS possible that you absolutely need a new car. Some people (you know who you are and you might even be contributors to our website), drive their old “beaters” as a badge of honor. My girlfriend Karen has a Ford Expedition that is so old that the auto mirrors and seat don’t work and she routinely gets “gas hog” written in the dirt on her back window because she lives in green-loving Palo Alto. I would say that she is a candidate for a new car.

If you are in the same boat with Karen, it is a great time to bite the bullet because there are so many good financing deals and some of the most generally reliable car companies (Toyota and Ford) are in trouble financially. We are definitely not car experts at rubbingnickels.com but we’ve searched the web for some advice from reliable sources like Forbes.com on what you can do to make sure that you make a smart car purchase. And we’ve filed this article under “Investing and Saving” because buying a care is certainly an investment. :)

Here’s some advice that we found on buying a new car:

  1. To save money on gas, buy the SMALLEST car that will meet your daily needs. If you only drive a large soccer carpool once a month, don’t get an 8 passenger SUV!

  2. ALWAYS use Kelley Blue Book to know what the invoice price is on the car you want. This will help you immensely in your negotiations with dealers.

  3. Don’t EVER buy a car at the beginning of the year when the newest model is in the lot (unless you are the heir to Saudi Oil money). You will pay a premium for the car.

  4. Put down as much of a down payment as you can possibly afford and if you can avoid it, and finance for the shortest period possible to save money on finance charges.

We this helps you and we’re truly sorry about your old car!

Darcy Ratner
Rubbingnickels.com

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Lollipopbookclub.com: A Cottage Industry

Today we’re talking to Karen Gallagher, who started a Children’s Book of the Month Club with a sweet twist as a business out of her home. She has a lot of insightful information about starting a home-based business. Enjoy our interview!

Tell us about your business: The Lollipop Book Club delivers books to children in a fun manner that gets them really excited about reading. A bright package arrives in the child’s name (kids love mail!) with a book, a whimsical lollipop, and a gift note. The gift note is printed on a sticker for inside the book, so the child always remembers who shared the gift of reading. A variety of packages are available, ranging from a single book to a year-long subscription. You can pick your group of books based on a theme (i.e. Just for Girls/Boys, Caldecott Medal Winners, Holidays) or build a package by selecting from all of the books on the website. The Lollipop Book Club is a popular gift for relatives who want to connect with a child. It is also especially good for birthday party gifts, or even moms & dads who want to inspire their own children to love books.

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The Explorateur: A Cottage Industry

Today, we’re talking to Gabriella, who recently turned her travel blog into a subscriber-only website that provides readers access to unique travel experiences and great deals on travel. She has insightful advice for those of us who are trying to “make money on the internet”. You can contact her at info@theexplorateur.net if you have any questions about her site or her experiences.

Tell us about your business: The Explorateur is a website that showcases honest reviews on hotels, information and insider tips on new happenings in the travel world, and exclusive offers at amazing hotels worldwide, for subscribers only.

Why did you start this business? I love to travel, have a passion for discovering new places. I am also aware that no matter what budget people have, they are always looking for a good deal on travel. And, with The Explorateur, we always have a great exclusive for them at a fantastic, unique hotel or venue around the world.

What is your background? I started out working at a tour operator, in the department handling contracting and advertising programs. After 6 ½ years I took a different direction and started my own company (Trumarketing) that handles sales, marketing and PR for hotels and destinations worldwide. I launched The Explorateur as more of a hobby and a blog, but it quickly took shape and turned into a more comprehensive venture with a more defined goal and reach.

What skills did you need to acquire for your new endeavor? The ability to adapt to a VERY dynamic, ever-changing environment. Everything about travel is different now: the way people get information, the way they process it, and the things they’re looking for. We have to be on the pulse of what makes sense for people who love to travel. We also have to negotiate the best deals possible and utilize different forms of social media to enhance our visibility while minding our own limited budgets.

Biggest challenges? Information overload. There is so much info, so many people saying so many things that it’s almost impossible for a consumer to keep up. But, by carving out a niche such as a pathway for exclusive deals, it keeps readers engaged and loyal to the e-publication.

What have you learned and advice to others: Always be willing to learn and take constructive advice- nobody knows it all and part of the biggest challenge in starting your own venture is tackling the unknown. Look to people who can help advise you or guide you based on their own experiences, while following your ideas and instincts as well.

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Book Review – Bargain Junkie: Living the Good Life on the Cheap


I knew from the title that this book and I were going to be fast friends. What I didn’t understand was how laugh-out-loud funny Annie Korzen could be. From shopping to eating out, decorating to traveling, or bartering to selling, Korzen gives great advice while making light-hearted fun of herself and how “thrifty” (cheap) she is.

One of Korzen’s strengths is her insight into the Bargainista culture as she gives useful descriptions of the different things you can hope to find at yard sales, rummage sale, thrift shops, consignment, Craigs List, Ebay and flea markets. She also has great advice for bargaining in any situation, for example, she says that saying “How much? That’s ridiculous. I could get it cheaper at Kmart” is not nearly as effective as saying “You have such cool stuff. If I buy a lot, can you give me something off?”

Throughout the book, there are little snippets of her great sense of humor. One of the funniest things I read was in her section on “re-using and repurposing” in which she admits that she “occasionally flip(s) her underwear to save on washing machine use” and that she’s sure that it’s on one of these days that she’s going to take a visit to the emergency room. She also has a funny section called “Friends with Benefits” in which she discusses the pros and cons of having friends that are much wealthier than you. At the end of the chapter, she has a number of questions about her wealthy friends that are hilarious and include: “Why do so many rich women think it’s attractive to look like they’ve had face transplants?” and “where do rich people hide all their electric cords?” These are questions I’ve asked myself.

Overall, I learned a lot from Korzen’s book and had a good laugh along the way. I would recommend it, especially to anyone who is new to the Bargainista culture and needs some info to jump-start their money-saving adventures. You can get her book at amazon.com.

Enjoy!
Darcy Ratner
Rubbingnickels.com

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Dragonfly Designs: A Cottage Industry

This week we’re talking to Stacee Gillelen, who started a Cottage Industry called Dragonfly Designs: Jewelry with a Conscience. If you are interested in her jewelry or jewelry-making classes you can visit her website at www.jewelrybydfly.com.

  1. Tell us about your business: We are a socially conscious jewelry company that offers jewelry making classes for adults and children, Jewelry making parities for adults and children, handmade jewelry, jewelry making supplies, custom design, date nights & Jewelry making year round camps (winter, spring, summer & day camps for children ages 5 and up).

  2. Why did you start this business? Because I fell in love with the art of making jewelry and wanted to share my passion with others. This business allows me to combine all of my passions into one career (jewelry making, teaching, children, and giving back to society) while making a commitment to outreach programs that promote equality, the environment and support women & children.

  3. What is your background? I am a mother of 4 young children and when my second was born I left a 17 year long career at Bank of America (the last 5 years as a VP/Bank Manager). I returned to school to work towards a career as a social worker for children when I discovered my love of jewelry making. I completed certificate in early childhood education, and subsequently started my own business.

  4. What skills did you need to acquire for your new endeavor? I had to learn about a business that I knew nothing about. I had to learn how to create, manufacture, price, market & sell my product, including where to sell it (trade shows & how that process worked). I had to meet with business lawyers to set up my corporate structure, human resources to set up an employee handbook, pay structure, hiring documents. I had to learn an accounting system, and how to set up a website, create a logo etc..the list of responsibilities is endless when you own your own business.

  5. Biggest challenges? My biggest challenge remains to this day to be cash flow.

  6. What have you learned and advice to others? I love what I do and can’t imagine doing anything else but when you work for yourself the work never ends, never! I’d advise others to do their homework and get a realistic picture of what it takes to start a business. However much capital you calculate that you need to start a business, triple that number. Decide if you want to dedicate all of your time to your work. I’ve heard it said that it takes 7-10 years to become an “overnight success”. I equate owning a business to having a child, you can do the research and talk to friends all you want but until you’ve actually done it you have no idea what you’ve gotten into; it’s something that you have to experience to fully understand. My advice is love what you do and don’t take the step of starting your own business lightly.

Take a look at her website. She has some gorgeous pieces. We wish her good luck with her Cottage Industry!

Darcy Ratner and Julie Arnheim
Founders, Rubbingnickels.com

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Resume Restoration

Sometimes I think I started my own business, just so I wouldn’t have to create a new resume. How would I explain my outdated work experience? I barely even remember how to describe my former profession, and I certainly don’t have an old resume sitting around the house.

If you are in the same boat, help is on the way! We have done some online research for you and found that there is a whole new online world of resume creation with many alternatives for low-cost resume building assistance and free resume examples. The sites below will help you create the best resume for you and for the job you are interested in. You’ll be able to build a functional resume that focuses on your skills and experience, rather than a chronological resume, which is not putting your best foot forward if you have been out of the workforce for a time.

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Cottage Industry – Global Goods Partners

Our Cottage Industry tab features small business opportunities and budding entrepreneurs. This week, we’re talking to Catherine Lieber Shimony and Joan Shifrin about the Non-Profit Organization that they have started to help alleviate poverty and promote social justice by strengthening women-led development initiatives for marginalized communities in Asia, Africa, and the Americas.

  1. Tell us about your business: Global Goods Partners (GGP) is a nonprofit, fair trade, international development and education organization all tied into one. Essentially, we create opportunities to generate income for our global partners and help fuel our partners’ community development goals. The first step is identifying effective women-led community organizations (CBOs) with a strong development focus. These groups are at the forefront of creating positive social change within their communities. Once we have decided to partner with a CBO, then we provide technical assistance to both strengthen their community development programs and their micro-enterprise in craft development. GGP brings handcrafted products from the CBOs to the US marketplace which translates into income-generation for the women and their families as well as income for the CBO to support their community development/social change programs.

  2. Why did you start this business? During our careers, my partner and I saw the real benefits to family and community that result when poor women are empowered by earning an income. We saw an opportunity to contribute to local organizations that support women’s empowerment and economic independence. We wanted to contribute to the sustainability of the important social change work being implemented by the women-led CBO’s while at the same time develop a sustainable livelihoods program for the women artisans who wanted to to continue with their traditional crafts.

  3. What is your background? Catherine and Joan, the two co-founders, attended the same graduate school program in international affairs, JHU SAIS and pursued careers in international development mainly in the nonprofit sector but also with experience in the private sector.

  4. What skills did you need to acquire for your new endeavor? Analytical skills, to think innovatively and creatively, management skills, cultural awareness and understanding, respect for your colleagues everywhere, and the confidence that your work makes a difference in people’s lives.

  5. Biggest challenges? Growing our market share in this challenging economy.

  6. What have you learned and advice to others? Trust your instincts. Try not to take on too much. It’s important to start small.

If you’d like to find out more about Global Goods Partners, visit their website at www.globalgoodspartners.org.

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Sable Foods: A Cottage Industry

This week we’re talking with Alicia Sable-Hunt, RN, MBA, who is the Founder and President of Sable’s Foods (www.SablesFoods.com). She has created a unique niche business within the Nutritional Bars and Supplements space. Here’s her story:

  1. Tell us about your business:

    Sable’s Foods is a line of Nutritional Empowerment Bars® designed for the cancer community by the cancer community.

    Developed with the input of nutritionists, cancer specialists, and most importantly, with patients themselves, I have created a line of bars that are baked like a brownie, bursting with flavor and offer a nutritional value enjoyed by the cancer community, athletes and everyone else in search of Nutritional Empowerment!

  2. Why did you start this business?

    Sable’s Foods Nutritional Empowerment Bars were born from firsthand knowledge developed over many years caring for cancer patients. As a long-serving oncology nurse, I understood the immense struggle of those fighting cancer and what I term cancer’s “nutritional challenge”—the crucial need for proper nutrition during treatment coupled with the loss of appetite and digestive issues that often prevent patients from receiving the nourishment they need. Discontent with patients’ lack of flavorful yet nutritionally balanced options, I felt compelled to direct my experience and empathy toward a solution. I knew that cancer patients needed foods that would meet their specific nutritional requirements while offering flavors and textures that would taste great and be easy to eat. I also wanted to offer them something portable, as I strongly believe that patients should be able to thrive while continuing with their daily lives during treatment and recovery. Championing this cause, in 2006, I stepped into my kitchen and began baking up a solution.

  3. What is your background?

    I am a Registered Nurse with a master’s degree in business administration. My commitment to the cancer community stems from over 15 years working as a bedside oncology nurse, clinical research nurse, manager of a leading orphan-cancer consortium, and consultant to disease-specific non-profit organizations.

  4. What skills did you need to acquire for your new endeavor?

    My expertise lies with the cancer population not in food production. The first thing I needed to do, was to identify my strengths and weaknesses then hire consultants to fill the voids. That level of self-reflection is paramount. The second skill set necessary for success is the ability to identify, engage and manage vendors. Due to the nature of my target market, it was necessary to engage experts in the field of food products, nutrition, nutritional supplements, etc. It is time consuming yet critical to set forth clear deliverables, create budgets and manage every step of your vendor relationships. Without this level of oversight, you are at risk of spending too much money and not obtaining the results you need.

  5. Biggest challenges?

    I think the biggest challenge I face as a start-up company is building brand awareness. The sheer amount of money and time required to build a brand in the food product industry is enormous. Especially, in my case as my product is designed for the cancer community. While my market is expanding to include athletes, busy moms and dads, teenagers and other medical conditions, my brand activities center around the cancer community.

    Due to the nature of cancer, we all know someone that has been touched by the disease. Therefore, everyone should know that my product exists; however, my consumer is a sub-sector of “everyone”. Building brand recognition within the food product industry and the cancer community has been a challenge as it is for any start-up company.

  6. What have you learned and advice to others:

    I knew that starting my own company would difficult. I even knew it would be very difficult. I didn’t know it would be so lonely. I am a one woman show responsible for every aspect of the business even in my outsourced model. The all consuming responsibility of the day to day activities of the business as well as managing the expectations of customers, investors, vendors, and my own expectations is very difficult. Burnout is a very real part of an entrepreneur’s pathway. Simply finding time for you and allowing yourself to the take the time, is critical to remain motivated, creative and effective.

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Cottage Industry: Book Boxes!

This week we are talking with the creator and maker of Book Boxes, Diane Thodos. Book Boxes are real books with fabric lined boxes inside them. Here’s what Diane had to say about starting her Cottage Industry:

  1. Tell us about your business: I make Book Boxes – hollowed out books lined in velvet to hide small valuables on a book shelf. They are designed to blend invisibly with the books on your shelf and are the perfect place to safeguard jewelry, cash, watches, collectibles, coins, stamps, small antiques, letters, documents, credit cards, keys, cell phones, TV remotes, and other small valuables with simplicity and convenience. The price of Book Boxes average between $14 and $24 per book depending on the size.

  2. Why did you start this business? To have independence. I wanted to have freedom to move my time around for my main career and also I wanted to earn effective profit from my labors, not share the money with someone else.

  3. What is your background? I have an art degree.

  4. What skills did you need to acquire for your new endeavor? You need to be good with your hands and good at listening to customers needs. I learned a lot about new uses for my product this way and could expand my reach.

  5. Biggest challenges? Affording individual health coverage. Also you need physical energy and stamina for this labor-intensive business.

  6. What have you learned and advice to others: To take the road less traveled and you can find new freedoms and well as responsibilities. Thinking outside the box can have minimal risk with good rewards.

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